Sobeys wins Excellence in Retailing Award for Thisfish traceability

Sobeys wins Excellence in Retailing Award for Thisfish traceability

Jun 12, 2012
Sobeys wins Excellence in Retailing Award for Thisfish traceability

MISSISSAUGA, Ontario (Sobeys Inc.) - On June 4, 2012, the Retail Council of Canada (RCC) awarded Sobeys Inc.’s traceable seafood program with a 2012 Excellence in Retailing Award for Energy and Environmental Sustainability.

"We continue to build momentum for our Sobeys Inc. sustainability initiatives,” said David Smith, Vice President, Sustainability, Sobeys Inc. “Our customer traceable seafood program has been a huge success in engaging tens of thousands of customers and Sobeys colleagues, and generating tens of millions of media impressions across Canada. The RCC award is another helpful contribution towards building greater awareness and advancing our sustainability efforts, both internally and externally."

PHOTO ABOVE: David Smith, VP, Sustainability (far right) and Chuck Maier, Category Manager, Seafood/Processed Meats (far left) represent Sobeys Inc. as they accept the 2012 Energy and Environmental Sustainability Award from Jim Mulligan, Director, Retail Client & Business Strategy, RBC (middle).

The Energy and Environmental Sustainability Award is awarded to a retailer who demonstrates a new and proactive sustainability solution to energy or environmental challenges while reducing their carbon footprint. Sobeys Inc.’s partnership with Ecotrust Canada and their Thisfish traceability program offers an innovative and comprehensive seafood traceability system that focuses on more sustainable sources and allows customers to verify the authenticity and quality of their seafood purchases.

Sobeys offers a variety of traceable seafood species that includes fresh B.C. sockeye salmon and Atlantic haddock, as well as its frozen Sensations by Compliments B.C. halibut, tuna, sockeye and sablefish, which customers can trace right back to the fisherman who caught it, the boat it was caught from, the fishing area where the catch took place and the fishing method used. This initiative is not only fun and interactive for customers, but it also inspires the fishermen to take even greater steps for the quality and sustainability of the seafood they catch.

The other nominees for the Energy and Environmental Sustainability Award were:

  • Costco Wholesale Canada – Canada Wide LED Retrofit Project
  • Sears Canada Inc. – Sears Solid State Lighting (LED) Initiative
  • Staples Canada – Sustainability At Staples: easy on you, easy on the planet
  • Walmart Canada – The Walmart Green Student Challenge: The Future of Sustainable Business

The Excellence in Retailing Awards recognize the industry’s top achievers in a variety of categories ranging from corporate and social responsibility to technology to store design, and were presented at a dinner gala held at the Toronto Congress Centre as part of the association’s national STORE 2012 retail conference.

For more information about Retail Council of Canada or Thisfish traceability program, please visit or