THIS FISH

People are hungry for details about the seafood they eat.

ThisFish can help food retailers meet this growing demand by providing trusted, verifiable information about the authenticity, quality and sustainability of the seafood they source. Through our traceability system, grocers can tell their customers the story of their seafood and easily source local products and specific regional varieties.

Here’s what ThisFish has to offer:

  • Branding: Using ThisFish, retailers can source more local or specific regional varieties of seafood and begin to educate their customers about the unique qualities of these regional brands.
  • Quality: Traceability creates accountability and thus can improve the quality of fishermen’s catch and its handling throughout the supply chain. Retailers can also learn when a fish was landed, ensuring that it’s top quality.

Seafood traceable through ThisFish has been sold in many supermarkets, grocery stores and seafood markets across Canada, as well as the United States and Europe. Canadian locations include: