THIS FISH

Seafood processors and buyers are key links in the supply chain—grading, processing and shipping fishermen’s catch to markets.

These markets are increasingly demanding information on a product’s authenticity, quality and sustainability. Through traceability, Thisfish offers processors and buyers a way to supply their customers with trusted, verifiable product information. We help seafood businesses tap new markets, build greater customer loyalty and create premium seafood brands.

 Here’s what Thisfish has to offer:

  • Branding: Through traceability, processors and buyers can create local and regional seafood brands, promoting the unique qualities of products from different regions.
  • Traceability: Seafood businesses can use our online traceability tool to upload processing and handling data that consumers can access when tracing a product.
  • Quality: Traceability creates accountability and thus can improve the quality of fishermen’s catch and create more collaborative relationships.
  • Market Intelligence: We are currently developing a digital dashboard that will provide seafood businesses with data on how many visitors viewed their online profile and which products were traced, when and from where. This dashboard should be available by the fall of 2011.

Seafood processors and buyers in Atlantic Canada’s lobster and groundfish fisheries and several BC fisheries are currently participating in our traceability system.

Seafood Suppliers:

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