Trace your plate: Website links consumers to N.L. fish harvesters
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Trace your plate: Website links consumers to N.L. fish harvesters

August 4, 2015
Trace your plate: Website links consumers to N.L. fish harvesters

Ever curious about when, where and how the seafood on your dinner plate was caught?

Technology is now enabling people shopping for fish at a store or dining at a restaurant to find out just that.

On Tuesday, a group of invited guests learned how the ThisFish project works by tasting seafood dishes prepared by local chefs and made with fish harvested in Newfoundland and Labrador.

By entering a code at the website www.ThisFish.info or scanning a code with a smartphone, people can learn about the individual who caught the fish in front of them and how it was harvested. People who visit the website can send a personal message to that harvester if they like.

According to Earle McCurdy of the Fish, Food and Allied Workers (FFAW) union — a project partner — there are approximately 300 harvesters from Newfoundland and Labrador who have ThisFish profiles.

“What they’ve found is there’s a lot of contact coming back from the end user — the consumer — from all over the place,” the union’s president said Tuesday evening at the Sheraton Hotel Newfoundland in St. John’s. “We’ve had them from New Zealand, The Netherlands, Manitoba and various states in the United States.

“People are sending emails and making contact to say how much they enjoy the seafood,” McCurdy said.

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