Sobeys launches ThisFish “Trace & Win” contest in stores across Canada

Sobeys launches ThisFish “Trace & Win” contest in stores across Canada

To encourage Canadians to discover who caught their dinner, Sobeys has launched a “Trace & Win” contest for their customers who buy seafood traceable through ThisFish.

Here’s how it works: pick up one of their fresh or frozen traceable fish products from the Sobeys seafood department. Then, with your computer or smartphone, enter the code located on the back of the package and let show you who caught your dinner, where it came from and how it was caught.

Every time you trace a product at, you’ll be automatically entered into a draw to win Sobeys gift cards valued at $200. The grocery retailer will be drawing winners every week for eight weeks.

Three Easy Ways to Enter:

  • With a computer, visit the Contest enrolment page at and enter your ThisFish code;
  • With your mobile phone, simply text “TRACE” to 21000 and an auto response will be sent back to you with the website link; or
  • Scan the QR Code, which will take you to the Contest enrolment page at

The “Trace & Win” Seafood contest runs from September 26, 2012 to November 21, 2012. Visit or see in-store for full contest rules and regulations. No purchase necessary.