Thisfish offers fishermen a way to meet the growing demand of consumers who are hungry for information on the origins and sustainability of their seafood.

Thisfish allows fishermen to better connect to their markets and to brand their catch through personal storytelling. We help fishermen tap new markets, build greater customer loyalty and create premium local and regional seafood brands. We also provide fishermen unprecedented market intelligence and direct consumer feedback.

Here’s what Thisfish has to offer:

• Branding: Fishermen create their own online profiles with stories, images, videos, links, vessel and crew information, and more, which is used to personally brand their catch. 
• Traceability: Fishermen use our online traceability tool to upload their catch information, including the unique codes that are used by consumers to trace their catch. 
• Consumer Feedback: Through Thisfish.info, consumers can send private messages to the fishermen who caught their seafood.
• Market Intelligence: Fish harvesters have their own private digital dashboard at Thisfish.info that allows them to monitor tracing activity, including an interactive world map that shows from where their catch is being traced. 

Currently, 262 fishing vessels in Atlantic Canada’s lobster and haddock fisheries and several BC fisheries are participating in our traceability system. We are also working closely with several fish harvester organizations on both coasts.

Fish Harvesting Partners:

• Canadian Council for Professional Fish Harvesters
• West Coast Area G Trollers Association
• Maritime Fishermen's Union
• Fish, Food and Allied Workers of Newfoundland
• BC Dogfish Hook and Line Association
• Pacific Coast Fishermen’s Conservation Company