THIS FISH

Learn all about the seafood you eat, and connect to the fish Harvester who caught it, by tracing its journey from the ocean to your plate.


Fishing is an ancient pursuit, steeped in legend and lore the world over. Yet nowadays most of us are disconnected from our seafood. ThisFish, however, brings you closer to your seafood by tracing its journey back to its origins: who caught it, when, where and how.

ThisFish is committed to helping you make more informed choices about the authenticity, quality and sustainability of the seafood you eat, while promoting the folks who proudly stand behind their catch. We want to make the seafood business more transparent and reward those who responsibly harvest and handle your catch. We believe there shouldn’t be anything fishy about eating seafood.